I created the logo for GoPro’s 2024 California Roadtrip campaign in collaboration with Visit California and Roadsurfer RV. In addition, I designed air fresheners and stickers to be used across various mediums, including print, digital, and merchandise.

The goal was to develop a vibrant, playful design that aligned with GoPro’s adventurous spirit and brand identity. My work was featured on RV windows, printed on T-shirts, and used as hanging decor from rearview mirrors.

The project was executed using Procreate and Adobe Illustrator.